Recognising the people who keep our services running.
Valuing those who power our sectors
From NHS and council teams to civil servants and social workers, public sector staff often deliver essential services without fanfare. thankyü Pulse gives citizens and colleagues a way to say thank you in real time. Whether it’s frontline staff or behind-the-scenes roles, our feedback and recognition tools help organisations boost morale, surface great work, and build a culture of appreciation. It's a modern way to recognise effort in a sector where motivation and retention matter more than ever.
The challenges facing public sector workforces
Emotional Strain.
Chronic under recognition.
Retention crisis.
Chronic under-recognition leaves many adult social care staff feeling invisible, particularly those in non-public-facing roles who rarely receive direct appreciation. Frontline workers face intense emotional strain, navigating pressure, trauma, and even moral injury without adequate support. This lack of recognition and care for the carers fuels a retention crisis, with many roles plagued by critical vacancies as staff leave due to low motivation and a deep sense of being undervalued.
thankyü Pulse helps flip the script. By enabling real-time, individual feedback and moments of gratitude.
Let’s talk about the important stuff.
5.8 million people work in the UK public sector, which is around 1 in 6 of all workers.
The NHS alone employs 1.4 million people
Over 2.1 million people work in local government
Turnover is rising — NHS nurse attrition sits at over 10%, with higher rates in social care and council services
Burnout and stress are among the top three reasons for staff absence
Cost of replacing one public sector worker can range from £5,000–£15,000
A small increase in recognition, appreciation, and retention can have a huge impact on service continuity, staff wellbeing, and public satisfaction.